Since being founded in 2005, Scruffs® has grown considerably to achieve a dominant presence in the marketplace. Headed up by a team of like minded, dynamic individuals, Scruffs® enjoys continued expansion, dedicated to the owners and pets that we serve.

If you too have a love of animals, are self-motivated and have a good aptitude, then we’d love to meet you!

Area Sales Manager (North)

Job Description:

Due to recent growth and further planned expansion we are looking to strengthen our sales force with the key appointment of an individual to cover The North of England & Scotland. You will be responsible for the sales of our branded Pet products to various retail channels.

You will be required to form a close working relationship with your key customers at all levels to ensure that the brand is well represented both in store and online to maximise sales opportunities.

Working with the field, the successful candidate will have a catalogue of over 400 Scruffs branded products (and growing) to sell. You will need to be the primary contact for a variety of retail customers including Pet Stores, Garden Centres and Wholesalers, whilst also being challenged with exploring new business opportunities in order to contribute to our planned growth.


About the Company:

A global market-leading brand of premium pet products. The relationship between pets and their owners runs through our DNA of our business. Our philosophy is to combine innovative solutions to practical issues facing owners and their pets along with beautiful fabrics and colour palettes found in the latest home décor trends to create the very best pet products in the market.

Distributed in over 90 countries around the world and with over 5,500 stockists of our brand, we have come a long way since our humble beginnings as a family-run business in 2005. We’ve retained our core ethos and have added an experienced team of designers, production experts, and quality-control technicians to ensure that innovation and quality remain key pillars of the businesses growth.


Key Skills/Experience Required:

Self-motivated and driven to succeed.

Ability to explore and follow through on new potential account opportunities.

Competent in attending buyer meetings, agree joint business plans to drive sales

Strategic business planning & implementing this strategy

Attend trade shows when required

Organized, self-motivated, numerate and analytical.

Communicate with clients regularly to ensure excellent customer service is achieved.

Set and meet sales budgets

Be a team member who supports the business goals - Can do attitude

Be an effective team player building good working relationships with all internal departments


The Successful Area Sales Manager:

Proven track record in an account management / area sales roles.

Currently excelling in an Area Sales Manager role selling into Pet Stores, Garden Centres and other independent retail stores

Experience building brands with key retailers and distribution partners

Account management - leveraging relationships and contact to drive increased sales & profits

New business - comfortable investigating new account opportunities

Positive approach and team player


Location: This is a field based role covering Northern England & Scotland.


Salary: Competitive Salary

Benefits: Company Car, Laptop, Phone, iPad, Company Credit Card.


To apply please email

For more information or to apply please contact us at:,or call: 0161 702 5060.