From Paris, With Love

Posted on January 09, 2018 by Stephen Wooder | 0 comments

From Paris, With Love

Manchester-based pet bed specialists Scruffs® have announced their participation in Paris' ExpoZoo Trade Fair this month.

At the show, Scruffs® will be displaying their new POS in-store displays. These displays are designed to assist the retailer and their customers by highlighting the specific function of Scruffs® technology beds, in conjunction with providing a visually branded display for retailers. 

The POS is designed to visually sell the product's USP's to the consumer, in three simple but effective formats. The display shelving includes Shelf Header's, Shelf Edge Strips and Shelf Wobblers, to help promote ranges in stores. 

There are now six ranges included in Scruffs® POS package; Thermal Self-Heating, ECO 100% Recycled, Orthopaedic Memory Foam, Expedition Water-Resistant, Insect Shield® & ArmourDillo Heavy Duty bedding, as well as a generic ‘Scruffs’ Branded POS package for their fashion led bedding collections.

Scruffs® Group Sales Director, Dubby Klyne said: "Our new POS displays add an enhanced layer of sales support to both the retailer and their customer. This is achieved by serving a dual purpose, not only does it offer the end user more information, but in turn also helps to train in-store staff about the benefits and functions of Scruffs® products." 

The Scruffs® ArmourDillo bedding is the latest range to receive the POS treatment; this collection combines three fundamental properties; Memory foam, durability and water-resistance.

For more information or for general enquiries, please contact the Scruffs® marketing team on +44 (0) 161 702 5060 or via email using pr@petslovescruffs.com.

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