Scruffs® Appoint New Head of Sales to Increase Domestic Growth

Manchester-based pet bed manufacturers Scruffs® have recently appointed a new head of sales to cover the UK & Ireland market.

Chris Johnson joins the Scruffs® team to oversee all sales activities and manage the field sales team. He said: “Working closely with all members of the Scruffs® team, my aim is to maximise sales with new and existing customers, whilst increasing our brand awareness in the market.”

We grabbed five minutes with Chris to find out his passions and goals both in and out of the office.

What are you passionate about?

“Outside of work my biggest passion has to be football. When I was younger I played a lot of football but due to injuries (and age) I have resorted to the watching role now. I follow Aston Villa and have managed to persuade my son to support Villa too so we enjoy going to the games together whenever we can. In work I am obviously passionate about sales. I love chasing new business and seeing your hard work come to fruition in a retail environment.”

What’s the coolest thing you’re working on right now?

“We are starting work on some big projects with our key retailers, which will see the Scruffs® brand elevated online. We have a plethora of marketing content which we will utilise to accelerate our growth in this area, and we are hopeful this will leave a lasting impact on both our B2B customers and potential consumers.

For more information, please contact a member of the Scruffs® marketing team using or via phone on +44 (0) 161 702 5060.

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