February 16, 2017
Scruffs® Shines in Spring Fair Debut
Manchester-based luxury pet-bedding specialists Scruffs® have reported a successful debut at Spring Fair this month.
For the first time in the company's 11-year history, Scruffs® was flying solo at the NEC show, after previous attendances had been alongside sister companies Klyne & Klyne and Rothwell Industries in 2014 and 2015.
Scruffs® exhibited their best-selling Thermal & Expedition ranges in two life-like retail POS shelving schemes at the show this year. This was well received by both existing and potential retailers and offered a further USP for the brand. The shelving explains the benefits of the "functional" beds in the Scruffs® range, and the company are hopeful this will increase in-store sales for retailers around the country.
When asked about new retail concept shelving, Sales Director at Scruffs®, Dubby Klyne said: "This year, Scruffs® opted for a slightly different approach at Spring Fair. By offering potential customers a glimpse of how Scruffs® beds could be displayed in their stores, we are showing the benefit to the end consumer like never before. This year we are planning to support our retailers and distributors around the globe with improved POS & content, both for in-store and online."
Scruffs® also re-launched the popular Crufts® collection at the show, ready for consumers to purchase at the 126th Crufts® show in March.
The Crufts® dog bedding collection, produced by Scruffs® has taken its inspiration from the worlds greatest dog show. Each dog bed is covered with a soft feel fabric, depicting dog breed silhouettes in a true celebration of the shows heritage.
Each dog bed is covered with a soft feel fabric, depicting dog breed silhouettes in a true celebration of the shows heritage. A contrasting canvas fabric complements the overall design, finished with an embroidered logo.
For more information or for general enquiries, please contact the Scruffs® marketing team on +44 (0) 161 702 5060.
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