Scruffs® to Host Special Week-Long Event to Showcase New Luxury Collections

Manchester-based pet bedding and accessory specialists Scruffs® have announced they are hosting a week-long event at the company’s headquarters this September.

Scruffs® is set to host to a special week-long event at the company’s headquarters in September, the brand has confirmed.

Owing to the lack of exhibitions amid the COVID-19 pandemic, the team have been working on innovative ways to allow retailers and tradespeople to safely view their latest product offerings ahead of the upcoming season.

The event, which is running from Monday 7th September – Friday 11th September 2020, is strictly invite-only to control levels of attendance and will take place at the company’s showroom in Manchester.

A spokesperson said: “Our on-site team have been working to increase safety and hygiene measures ahead of the event, including one-way routes, increased sanitisation stations and clear signage to ensure regulations are adhered to throughout.”

Chris Johnson, Head of Sales for the UK & Ireland at Scruffs®, said: “Like all businesses, the COVID-19 pandemic has forced us to adapt our sales and marketing strategies. As a result of several trade exhibition cancellations, we have decided to host our own week-long event to showcase our latest product offerings to the trade. Our product development team have been working tirelessly behind the scenes to bring our new collections to life this year, and we are thrilled to now be able to showcase these collections to our retail and distribution partners.”

As part of the event, Scruffs® will showcase their new Manhattan, Velvet, Kensington & Knightsbridge Collections for the first time.

For more information on this event, please email or contact your Scruffs® Sales Representative.

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