Scruffs® Flies the British Flag at Interzoo® 2016

Scruffs® Flies the British Flag at Interzoo® 2016

In an event as popular as the European Championships, Manchester-based luxury pet bedding company Scruffs® were flying the flag for the United Kingdom in Europe at the 2016 Interzoo trade event in Germany last month.

With distribution in over 40 countries already throughout Europe, Middle East & Australasia, Interzoo® is a key opportunity in the trade calendar for Scruffs® to expand its reach and catch up with existing Scruffs stockists worldwide.

Scruffs® met with representatives from 32 out of their 44 existing distribution markets, making it one of the most successful attendances to date at the 34th edition of the event.

Group Sales Director Dubby Klyne said: “Interzoo® is a fantastic chance for us to meet with our current distributors and stockists around the globe, as well as a key opportunity for us to continue growing the Scruffs® brand into new and flourishing markets for the future.”

The Scruffs® stand was the pinnacle of British culture at the event, one of the highlights being a portrait of Queen Elizabeth and her Corgi, displayed in the purpose-built living room (pictured below). The country manor-styled stand certainly stood out amongst the hundreds of stands at Interzoo and even played host to an after-show event, in which the Whiskey & Pimms in particular was well received by Scruffs partners from across the globe!      

The after-show event was in full swing on the Scruffs® stand during Interzoo®

Along with the introduction of the latest products in the Scruffs® collection and the launch of the new 2016-17 catalogue, Interzoo® was the perfect opportunity for Scruffs® to re-inforce its position as a globally recognised and leading brand in the pet bedding field; becoming synonymous with British design and quality all over the world.

For more information about Scruffs® at Interzoo® or for general enquiries please contact one of our marketing team using +44(0) 161 702 5060.

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